The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Omnicom Media Group
Client
Title
Category
Award
Points
Severance - The Cube
Agency: Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client: Apple
Category: Experiential / Immersive / Events
Points: 45.00
Better On a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client: Telstra
Category: Animation / Series
Points: 22.50
Severance - The Cube
Agency: Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client: Apple
Category: Experiential / Brand Installations
Points: 21.00
Better on a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles + Telstra / Sydney
Client: Telstra
Category: Production Design
Points: 10.50
Better on a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles
Client: Telstra
Category: Writing / Series
Points: 10.50
Better On a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client: Telstra
Category: TV, VOD, & Online / 30 Seconds and Under - Series
Points: 10.50
Lidl Jacket
Agency: Droga5 / London + Lidl GB + OMD UK + The Romans
Client: Lidl GB
Category: Content at the Speed of Culture
Points: 10.50
Sugarcane Vinyl
Agency: BBDO / New York + BACARDI + OMD USA + Cabin Editing Company
Client: BACARDÍ
Category: Innovation / New Ideas in IP & Product Design
Points: 4.50
Better on a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles + Telstra / Sydney
Client: Telstra
Category: Direction / Series
Points: 4.50
Severance - The Cube
Agency: Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client: Apple
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Severance - The Cube
Agency: Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client: Apple
Category: Stunts & Activations
Points: 3.00
Severance - The Cube
Agency: Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client: Apple
Category: Brand Installations
Points: 3.00
Lidl Jacket
Agency: Droga5 / London + Lidl GB + OMD UK + The Romans
Client: Lidl GB
Category: Use of Humor
Points: 1.50
Better On a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client: Telstra
Category: Casting / Real People
Points: 1.50
Sugarcane Vinyl
Agency: BBDO / New York + BACARDI + OMD USA + Cabin Editing Company
Client: BACARDÍ
Category: Innovation / Execution in IP & Product Design
Points: 1.50
Doritos in Space
Agency: D3 (PepsiCo Foods) In-House Ad Agency / Plano TX + PepsiCo Foods U.S. + OMD USA + Ketchum
Client: Doritos
Category: Brand Partnerships
Points: 1.50
Doritos in Space
Agency: D3 (PepsiCo Foods) In-House Ad Agency / Plano TX + PepsiCo Foods U.S. + OMD USA + Ketchum
Client: Doritos
Category: Products
Points: 1.50
Client:
Apple
Title:
Severance - The Cube
Category:
Experiential / Immersive / Events
Award:
2025 Brand-Side / In-House Gold Pencil
Points:
45.00
Client:
Telstra
Title:
Better On a Better Mobile Network
Category:
Animation / Series
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
22.50
Client:
Apple
Title:
Severance - The Cube
Category:
Experiential / Brand Installations
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Telstra
Title:
Better on a Better Mobile Network
Category:
Production Design
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
10.50
Client:
Telstra
Title:
Better on a Better Mobile Network
Category:
Writing / Series
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
10.50
Client:
Telstra
Title:
Better On a Better Mobile Network
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Award:
2025 Film & Video Silver Pencil
Points:
10.50
Client:
Lidl GB
Title:
Lidl Jacket
Category:
Content at the Speed of Culture
Award:
2025 Cultural Driver Silver Pencil
Points:
10.50
Client:
BACARDÍ
Title:
Sugarcane Vinyl
Category:
Innovation / New Ideas in IP & Product Design
Award:
2025 IP & Product Design Bronze Pencil
Points:
4.50
Client:
Telstra
Title:
Better on a Better Mobile Network
Category:
Direction / Series
Award:
2025 Moving Image Craft & Production Bronze Pencil
Points:
4.50
Client:
Apple
Title:
Severance - The Cube
Category:
Experiential & Installations / Experiential & Immersive
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Apple
Title:
Severance - The Cube
Category:
Stunts & Activations
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Apple
Title:
Severance - The Cube
Category:
Brand Installations
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Lidl GB
Title:
Lidl Jacket
Category:
Use of Humor
Award:
2025 Out of Home Merit Award
Points:
1.50
Client:
Telstra
Title:
Better On a Better Mobile Network
Category:
Casting / Real People
Award:
2025 Moving Image Craft & Production Merit Award
Points:
1.50
Client:
BACARDÍ
Title:
Sugarcane Vinyl
Category:
Innovation / Execution in IP & Product Design
Award:
2025 IP & Product Design Merit Award
Points:
1.50
Client:
Doritos
Title:
Doritos in Space
Category:
Brand Partnerships
Award:
2025 Brand-Side / In-House Merit Award
Points:
1.50